Hi-Tec launches Hi-Tec One Initiative
There is only one planet Earth, sky, ocean, and nature — and as people, Hi-Tec believes we all have a responsibility to make eco-friendly choices. The Hi-Tec One initiative contributes meaningfully to Hi-Tec’s sustainability commitments and its ongoing drive to reduce carbon emissions and minimise the impact of operations on the environment.
With the increasing desire from consumers for more eco-friendly shopping, Hi-Tec will be rolling out a number of sustainable initiatives both in-store and online.
In-Store & Online Activities
Hi-Tec is setting out to put environmental concerns on the front page and raise public awareness around recycling materials, the environment, and the links between pollution and public health.
Selected Hi-Tec stores will have dedicated areas showcasing the Hi-Tec One initiative where customers can get involved and learn more about upcoming activities. One of the activities that customers can look forward to in-store and online will be the “Spin The Earth” activation, allowing them to stand a chance to win amazing prizes when they spend R999 or more in designated stores.
Puffer Jackets with Recycled Polyester
As one of South Africa’s leading outdoor footwear, apparel, and accessories retailers, Hi-Tec is on a journey to do better by creating ethical and sustainable outdoor wear. “Climate change is an overwhelming issue looming over our heads, but there are ways we can minimise our damage. A good step to take towards reducing our carbon footprint is opting for sustainably sourced fabrics,” says Louise White, Integrated Brand Manager at Hi-Tec South Africa.
Hi-Tec One: Sustainable outdoor wear initiative.
Hi-Tec One signals an innovative turn for the brand, as the latest puffer jackets and hiking boots for men and women contain recycled polyester made from plastic bottles. Each jacket consists of at least 26 recycled water bottles and features labelling on the inside indicating product content information.
The brand uses a renewable fibre called Repreve, a 100% recycled polyester fibre made from sustainably sourced post-consumer plastic bottles. Using recycled instead of virgin polyester produces fewer emissions and gives plastic bottles a second life, keeping them out of oceans and landfills. Another benefit of Repreve is that it is water-repellent, strong, resilient, stretchy, wrinkle-resistant, and lightweight.
Collaborations & Partnerships
The campaign will also feature Hi-Tec partnering with local South Africans who are passionate about sustainability and integrate it into their everyday lives. This strategic partnership is grounded in shared values and will include a series of sustainability-focused projects through education and environmental awareness.
The brand will be teaming up with actor and adventurer Ivan Zimmermann, best known for his roles on TV shows such as 7de Laan and Egoli. Zimmermann’s adventurous spirit runs deep — armed with a mountain bike, a few supplies, and remarkable endurance, he cycled from Cairo to Cape Town, totalling 12,000 kilometres, to raise 12,000 food tins for the Can-o-Kilo initiative in 2015.
Hi-Tec’s core mission is to enable people to get outside and experience the natural world by providing top-quality outdoor apparel — a perfect alignment with Ivan’s values and outlook.
An increasing number of consumers want to know what their favourite brands are doing to support social and environmental issues, and with the Hi-Tec One campaign, they can see and experience the change the brand is making.
“We constantly strive to do things better, more ethically, and more sustainably. The Hi-Tec One campaign demonstrates forward-thinking that puts the good health of the environment and our local community first. By not only using sustainable recycled components in the garments but simultaneously ensuring that we as a people are the change we want to see,” concludes White.
The Hi-Tec One campaign launches Friday, 24 March across South Africa.
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